Beauty & Style
Once you enter the famed Dolmen Mall, Clifton. The first thing to your right is Debenhams, the displays loaded with the mannequins, draped in latest fashion trends and designer show stoppers, shout out loud what the brand is about.
The UK brand is set up on two floors; the employees take pride in working for Debenhams in Pakistan. The Debenhams in Pakistan outlet is more of a small mall with in Dolmen Mall, Clifton; with a set of oscillator in the outlet itself.
Debenhams in Pakistan is a brand that has come from UK, it features a lot of its very own creations from Debenhams’ talented and popular designers as well as products imported from UK but not actually created by Debenhams. The brand in short is a portal of UK fashion in Karachi, having styled UK, the brand is going international.
Dubai and Karachi are yet the only international outlets. The prices start at Rs 2,000 and go up to 12,000; Dependent largely on what you shop for, an evening dress can easily be at Rs 11,000 or so. A designer product being imported from UK and with the niche outlet they have to offer the price is not bad. Being located in Clifton they target the upper class of Karachi that will not back away at a price tag of this sort.
The product range covers pieces from renowned designers namely Rocha John Rocha, Thomas Nash, Jasper, Manta Ray and many more.
The store has within it everything that you may like to wear, from clothes to perfumes, from gloves to shoes and lingerie and jeans too. Swim shorts, Knit wear, Shades, Perfumes, Dresses, Socks, Pajamas and all. The pricing depends on the label, category and the age product is designed for. For instance FPS knitwear starts from Rs 5175 and Manta Ray swim shorts at Rs 2420 ranging to Rs 6040.
Currently there is a sale up on selected products, buy one get 50% off on second. On visiting their Facebook page you notice that they put up sales every now and then, they are spending a lot on below the line promotions. You do not see billboards anywhere in the city or any major intersections, they apparently believe in promotions through discounts. During my visit at the store two things were mention-able the attentive, helpful and really friendly staff and the high fashion products that the store has to offer.
In case you plan to attend an evening formal party and are looking for something modern and fashionable, something that has ‘designer’s’ written all over it; Debenhams is the place to shop.