Mobile games, tablets, greetings cards, gift wrapping papers, calendars, fashion accessories, diaries, notebooks, bedding accessories, bikes, helmets, barbie dolls and what not! Yash Raj Films has launched a wide selection of official products inspired by its upcoming much-hyped and excitedly awaited movie Dhoom 3. This action adventure has become the first ever film to have its tablet and other electronics goods.
Katrina’s Barbie collector doll is based on her character Aaliya from the movie and Aamir’s collector doll is based on his character Sahir. Mattel has associated with YRF to create a limited edition of collector dolls based on these characters. Mattel is an American toy manufacturing company that has previously productively immortalized several Hollywood celebrities and characters and now for the first time is associated with a Bollywood film.
Aamir Khan and Katrina Kaif came together to launch the official merchandise of the movie. There are over 200 varieties of products and 20 partners and more than 20,000 retail touchpoints. Also coming soon is the Estore, offering fans around the globe the opportunity to purchase an extensive range of Dhoom 3 inspired products.