Beauty & Style
Lahore, January 2015: The global fashion brand in the fur and leather accessories segment, DUSK, showcased its wide range of accessories in Lahore’s Cosa Nostra restaurant. The show was attended by people of all walks of life that included socialites to businessmen, fashion lovers to media, in the perfect weather representing the brand’s true philosophy. The newest arrival in town, DUSK, is known for its quality leather products providing the best quality of fur and leather with the most extraordinary craftsmanship. Every item is made in Pakistan by craftsmen who have been part of the trade for decades.
Brainchild of interior designer, Saba Pervez Dada, Dusk is a line extension to ‘Address’, a Karachi-based furniture/interiors store. Commenting on the successful showcase Saba Pervez Dada said “Our vision is to offer our customers a piece of splendor for their everyday life. The items designed are luxurious, and Dusk offers the most unique and innovative designs for the fashion frenzy women.” Saba’s goal is to add a touch of fashion and luxury to the lives of her Pakistani and International clientele. “Style should be a form of escapism allowing a woman’s true personality and aura to come out; and that is what we focused on in our designs” She further added.
Commenting on Dusk, stylist, Alyzeh Rahim Shirazi says “Fur is a multibillion dollar industry. There is a huge demand for it internationally and even within Pakistan. Dusk has taken appropriate measures to ensure the fur and leather is sourced ethically, which is extremely important. The designs are beautiful and its something you will keep forever.”
The products displayed ranges from Fur gillets, coats, hats, and scarves to Leather jackets for men and women. The event was loved by all the attendees who stayed at the event to experience the accessories in midst of Winter in Lahore.