Beauty & Style
[Lahore: 30th December, 2014] After the launch of the brand’s Lahore outlet, Sumbal Hammad,Creative Director of the House of Aphrodite introduced the brand’s new Winter Collection through an exclusive preview event at its flagship store. The new collection is now available for purchase from PKR 1,200 at the House of Aphrodite store.
The exclusive preview was attended by models, socialites and esteemed members of the press. Guests at the event were provided the opportunity to experience the House of Aphrodite’s new winter collection firsthand, as the brand’s Creative Director Sumbal Hammad, personally presented the new line of handpicked pieces from renowned European high street brands.
The House of Aphrodite’s newwinter collection has a wide range of wardrobe essentials including knits, snoods, scarves, shawls, fur stoles, capes, leather and woolen tights/stockings, nightwear, lingerie, jewellery, genuine leather and suede long boots, Uggs, party shoes, leather skirts, party dresses, crop jackets, blazers, long coats and a variety of bags and clutches.Indeed, the new line’s diversity ensures that the brand caters to the dynamic needs of the modern Pakistani woman, no matter how varied their preferences.
Speaking about the new collection, Sumbal Hammad, Creative Director of The House of Aphrodite, said; “I am pleased to introduce the new Winter collection by the House of Aphrodite. As the brand’s Creative Director I always try to stock a trendy mix of merchandise from leading brands which cater to the diverse needs of modern day women, from fast fashion to classic items, one needs variety to choose from. For me the Aphrodite Girl is a fun loving,non-pretentiousfashionista, who is educated, worldly and forever evolving her style!”
The House of Aphrodite was launched in October 2014 and offers select merchandise from numerous internationally acclaimed brands including Karen Millen, French Connection, GAP, Zara, Top Shop, River Island, Wallis, Jane Norman, H & M, Debenhams and the European inspired and sourced Aphrodite.