Pakistan has been blessed with many amazing fashion designers who have taken Pakistan’s Fashion Industry to International level. Fashion designers like Deepak Perwani, Hassan Sheheryar Yasin, Maria B, Zainab Sajid, Ammar Belal and many more have done tremendously great efforts in changing and setting the fashion trends in Pakistan.
HSY is known as “The New King of Couture”, because of his success in such a short of span of time as he started his career in 1994 as a choreographer and designer. But later the label HSY was established in 2000. HSY label is the name of the most luxury, elegant and glamorous designs producing brand. This creative genius from Lahore has an honors degree in couture from PSFD. Hassan is affiliated with La Chambre Syndicate De La Couture Parisienne France and is currently serving in the board of directors. HSY is also one of the founding members of PFDC, and has won Lux Style Awards three times.
Due to his specialization in Couture he has also been declared as the winner of the best couture designer at DFW and Dubai. He has also been the most Stylish Fashion Icon at MTV Awards in 2009 and the Style Guru of the year 2007 in Indus Style Awards. HSY lies among the top 20 Fashion icon of the world in 2009 and in the list of Ahlan’s Hot 100 people in 2009 and 2010.
Hassan Sheheryar is just not known for his glamorous designs in the fashion world but also has been involved in directing and choreographing in many motion pictures. Pakistan Film Award, the Graduate film Award and National Film Award for best choreography.
HSY is currently specializing in the Bridal house of Pakistan and has produced very innovative and glamorous designs in the recent Bridal Couture in London. His designs are unique and different from others in a way that he gives a combination of contemporary silhouettes with the old techniques. HSY Designer label has currently eight different lines like HSY Bridal, HSY Couture, HDY Private Collection, HSY R2W Deluxe, HSY R2W, HSY Basics, HSY Resort and HSY Noir.
In the recent Bridal Couture week 2013 HSY kicked the last day of the Bridal week with his most alluring and glamorous collection. HSY closed the show by displaying a complete lifestyle and tribute collection and set the stage on fire. He was also the choreographer of the Pantene Bridal Couture 2013.
At the Pakistan Fashion Extravaganza London 2013, HSY’s collection was for both men’s and women’s wear. His collection was very much appreciated by everyone their due to the unique choice of colors and designs he used.
His one of the recent events in 2013 included LO’real Paris Bridal Week 2013, in which his collection “A Tribute” was a huge success; top three segments included Vaneeza, Mehreen and Reema showing the women of independence, beauty and confidence.
HSY’s boutiques are located all over the world including Pakistan, United Arab Emirates, Kingdom of Saudi Arabia, United Kingdom and United States of America.