Beauty & Style
[Karachi: 20th January 2015] L’Oréal Paris, the world’s leading beauty brand, launched the ‘Ambassador of Fashion’ platform, a brand new beauty and fashion collaboration in Pakistan with coveted hair color brand Excellence Crème as its flag-bearer. The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the ambassador of fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends.
L’Oréal Paris Excellence Crème reveals their Gemstone Collection, inspired by the Rare Andalusite Gemstone. This new range comes in three magnetic Andalusite Brown shades which have been developed with an exclusive mix of cool & warm pigments while providing the signature Excellence Crème triple protection. With inclusive applicator instruments specially designed to create the ultimate Exquisite Browns look from the comfort of one’s home, the collection comes in three distinct shades: 4.3 (Golden Chestnut Brown), 5.3 (Golden Light Brown) and 6.7 (Chocolate Brown).
As the Ambassador of Fashion, L’Oréal Paris Excellence Crème has collaborated with master couturier Nomi Ansari to create a bespoke capsule fashion collection to complement the luxury hair brand’s trendsetting new Gemstone Shades. Hair Color & Styling artist Saba Ansari of Sabs Salon, model Amna Babar and photographer Nadir Firoz Khan of NFK Photography also lent their expertise to the photo-shoot of the collection to create a signature L’Oréal Paris ‘beauty meets fashion look’, which will be revealed in print in February 2015. Under its pioneering Ambassador of Fashion vision for L’Oréal Paris Excellence Crème, the brand will be introducing additional innovative collaborations with a diversity of brands within fashion and lifestyle in 2015 in an endeavor to further raise the benchmark for excellence in Pakistan’s beauty industry.
Rated the world’s no. 1[i] hair color, Excellence Crème uses an advance hair care technology with three active protectant ingredients for smooth, silky, and replenished hair. The new hair color kit is available for PKR 1,049 at all leading retailers nationwide.
For more information about L’Oréal Paris in Pakistan, visit www.facebook.com/LOrealPakistan